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~isPartOf:"Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten"
~language:"eng"
~subject:"Markenartikel"
~type:"book"
~type_genre:"Thesis"
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Brand strength : building and testing models based on experiential information
Walser, Martin G.
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2004
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1. Aufl.
Persistent link: https://www.econbiz.de/10001876079
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