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~isPartOf:"Gabler Edition Wissenschaft / Innovatives Markenmanagement"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~person:"Krause, Juliane"
~type_genre:"Conference proceedings"
~type_genre:"Graue Literatur"
~type_genre:"Konferenzschrift"
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Krause, Juliane
Burmann, Christoph
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
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Krause, Juliane
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2009
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