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~isPartOf:"Gabler Edition Wissenschaft / Innovatives Markenmanagement"
~person:"Dewenter, Ralf"
~person:"Engh, Marcel"
~person:"Waldfogel, Joel"
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Institute for Prospective Technological Studies digital economy working paper
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Ökonomie der Musikindustrie
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Musikrezeption, Musikdistribution und Musikproduktion : der Wandel des Wertschöpfungsnetzwerks in der Musikwirtschaft
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Popstars als Marke : identitätsorientiertes Markenmanagement für die musikindustrielle Künstlerentwicklung und -vermarktung
Engh, Marcel
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2006
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1. Aufl.
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