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~isPartOf:"Gabler Edition Wissenschaft / Innovatives Markenmanagement"
~source:"econis"
~subject:"Firmenimage"
~type_genre:"Thesis"
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Firmenimage
Brand management
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Schaefer, Katharina
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Handel und Internationales Marketing / Retailing and International Marketing
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Acta Universitatis Oeconomicae Helsingiensis / A
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Stakeholderspezifische Wirkung von Corporate Brands : ein Modell zur integrierten Evaluation und Steuerung von Unternehmensmarken
Fiedler, Lars
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400546
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Branchenimages als Determinanten der Markenprofilierung
Schaefer, Katharina
-
2006
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1. Aufl.
Persistent link: https://www.econbiz.de/10003356199
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