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~isPartOf:"Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Social web"
~subject:"Theory"
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Search: subject_exact:"Kundenwert"
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Customer value
13
Kundenwert
13
Consumer behaviour
7
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6
Beziehungsmarketing
6
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Tourismus
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value cocreation
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Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
12
Gabler Edition Wissenschaft
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection / Business and Economics
5
SpringerLink / Bücher
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
4
Dienstleistungscontrolling
3
European journal of operational research : EJOR
3
Handbook of research on customer equity in marketing
3
Journal of retailing and consumer services
3
Technological forecasting & social change : an international journal
3
Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
2
Beiträge zum wertorientierten Kundenbeziehungsmanagement
2
International journal of consumer studies
2
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
MSI reports : working paper series
2
Marketing theory
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Operational research : an international journal
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Schriften zu Marketing und Management
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Schriften zum europäischen Management
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Service business
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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Unternehmensbewertung und Basel II in kleinen und mittleren Unternehmen
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Working paper / International University in Germany, School of Business Administration
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Yearbook of marketing and consumer research
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Academy of Management perspectives : AMP
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arts marketing : an international journal ; AM
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Asian journal of business and accounting : AJBA
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ECONIS (ZBW)
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1
Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
Saved in:
2
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
3
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
4
Managing customer reviews for value co-creation : an empowerment theory perspective
Shin, Hakseung
;
Perdue, Richard R.
;
Pandelaere, Mario
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 792-810
Persistent link: https://www.econbiz.de/10012215793
Saved in:
5
Kundenbindung und Kundenwert : der Einfluss von Einstellungen auf das Kaufverhalten
Vogel, Verena
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003377470
Saved in:
6
Customer-Value-Management in Franchisesystemen : konzeptionelle Grundlagen der Franchisenehmer-Bewertung
Gust, Eva-Maria
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001601583
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