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~isPartOf:"Gabler Lehrbuch"
~person:"Eisend, Martin"
~person:"Holbrook, Morris B."
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~subject:"Market research"
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Eisend, Martin
Holbrook, Morris B.
Kotler, Philip
Malhotra, Naresh K.
Kuß, Alfred
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Marktforschung : Grundlagen der Datenerhebung und Datenanalyse
Kuß, Alfred
;
Eisend, Martin
-
2010
-
3., überarbeitete und erweiterte Auflage
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