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~isPartOf:"Gabler Research"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Chu, Shu-Chuan (Kelly)"
~person:"Kim, Mikyoung"
~subject:"Germany"
~subject:"Social web"
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Brand management
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Advertising effects
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Brand
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attitude and trust in social media
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authenticity
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brand familiarity
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brand-sociopolitical cause fit
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Chu, Shu-Chuan (Kelly)
Kim, Mikyoung
Dens, Nathalie
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Ang, Lawrence
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Bentele, Günter
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Gabler Research
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
2
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
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