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~isPartOf:"Gabler Research"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Gernsheimer, Oliver"
~subject:"Germany"
~subject:"Social web"
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Gabler Research
International journal of advertising : the review of marketing communications
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Neuromarketing : Grundlagen, Erkenntnisse, Anwendungen
Raab, Gerhard
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Gernsheimer, Oliver
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Schindler, Maik
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2009
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2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003858810
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