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~isPartOf:"Gabler Research"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Greven, Gunther"
~person:"Kim, Mikyoung"
~subject:"Germany"
~subject:"Social web"
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Gabler Research
International journal of advertising : the review of marketing communications
Gabler Research / Innovatives Markenmanagement
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ECONIS (ZBW)
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Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
2
Hochschulen als Marken : ein Beitrag zur Hochschulwahl auf verhaltenstheoretischer Grundlage
Greven, Gunther
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009010905
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