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~isPartOf:"Gabler Research"
~isPartOf:"Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology"
~isPartOf:"The journal of brand management : an international journal"
~person:"Knackfuß, Christine"
~subject:"Brand image"
~subject:"Markenimage"
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Knackfuß, Christine
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Gabler Research
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
The journal of brand management : an international journal
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ECONIS (ZBW)
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Die Rolle von Emotionen als Mediatoren zwischen Markenimage und Markenstärke : eine empirische Analyse am Beispiel des deutschen Automobilmarktes
Knackfuß, Christine
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2010
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1. Aufl.
Persistent link: https://www.econbiz.de/10003895905
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