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~isPartOf:"Gabler Research / Forschungsgruppe Konsum und Verhalten"
~subject:"E-commerce"
~subject:"Internet marketing"
~subject:"Relationship marketing"
~type:"book"
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Konsumentenentscheidungen im Mobile Commerce : eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten
Broeckelmann, Philipp
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2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003945331
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