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~isPartOf:"Gabler Research / Markenkommunikation und Beziehungsmarketing"
~subject:"Ambush Marketing"
~subject:"Guerilla-Marketing"
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Search: Negative Kommunikationseffekte von Sponsoring und Ambush-Marketing bei Sportgroßveranstaltungen Manuela Sachse.
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Ambush Marketing
Guerilla-Marketing
Advertising effects
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FIFA Fußball-Weltmeisterschaft <18., 2006>
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Großveranstaltung
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Guerilla marketing
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Kommunikations-Mix
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Negativität
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Sponsoring
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Sponsorship
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Sport
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Sachse, Manuela
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Gabler Research / Markenkommunikation und Beziehungsmarketing
Markenkommunikation und Beziehungsmarketing
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Negative
Kommunikationseffekte
von
Sponsoring
und
Ambush-Marketing
bei
Sportgroßveranstaltungen
Sachse, Manuela
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927074
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