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~isPartOf:"Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"DeBrentani, Ulrike"
~person:"Gausemeier, Jürgen"
~person:"Homburg, Christian"
~subject:"Erfolgsfaktor"
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Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Gabler Research
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Project management journal : PMJ
1
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ECONIS (ZBW)
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Divergent thinking and market visioning competence : an early front-end radical innovation success typology
Reid, Susan E.
;
DeBrentani, Ulrike
;
Kleinschmidt, Elko J.
- In:
Industrial marketing management : the international …
43
(
2014
)
8
,
pp. 1351-1361
Persistent link: https://www.econbiz.de/10010473311
Saved in:
2
Neuproduktvorankündigungen : Inhaltliche Gestaltung und marktbezogene Auswirkungen
Bornemann, Torsten
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008653435
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