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~isPartOf:"Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim"
~person:"DeBrentani, Ulrike"
~person:"Homburg, Christian"
~subject:"Erfolgsfaktor"
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Erfolgsfaktor
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DeBrentani, Ulrike
Homburg, Christian
Bornemann, Torsten
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Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Gabler Research
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Project management journal : PMJ
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ECONIS (ZBW)
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Neuproduktvorankündigungen : Inhaltliche Gestaltung und marktbezogene Auswirkungen
Bornemann, Torsten
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2010
-
1. Aufl.
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