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~isPartOf:"Gabler-Edition Wissenschaft"
~isPartOf:"IEEE transactions on engineering management : EM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"Theorie und Forschung"
~person:"Verhoef, Peter C."
~subject:"Customer relationship management"
~subject:"Distribution channel"
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Gabler-Edition Wissenschaft
IEEE transactions on engineering management : EM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of business & industrial marketing
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Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
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Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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