//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler-Edition Wissenschaft"
~source:"econis"
~subject:"Investitionsgütermarketing"
~subject:"Maschinenbau"
~subject:"Verkauf"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2B-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Investitionsgütermarketing
Maschinenbau
Verkauf
B-to-B-Marketing
4
Business-to-business marketing
4
Theorie
4
Theory
4
Deutschland
2
Germany
2
Beschaffung
1
Beziehungsmarketing
1
Brand management
1
Bundling strategy
1
Competitive strategy
1
Cooperative purchasing
1
Dauerhafte Konsumgüter
1
Decision under uncertainty
1
Durable goods
1
Einkaufsgemeinschaft
1
Electronics market
1
Elektronikmarkt
1
Entscheidung unter Unsicherheit
1
Erfolgsfaktor
1
Innovation diffusion
1
Innovationsdiffusion
1
Integriertes Management
1
International market entry
1
Internationaler Markteintritt
1
Internationales Marketing
1
KMU
1
Klein- und Mittelbetrieb
1
Leistungsbündel
1
Machinery industry
1
Markenführung
1
Markenpolitik
1
Marketing management
1
Marketingmanagement
1
Maschinenbauindustrie
1
Network economics
1
Netzwerkökonomik
1
Procurement
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Hochschulschrift
2
Thesis
2
Language
All
German
2
Author
All
Lehnen, Marc
1
Speth, Christian
1
Published in...
All
Gabler-Edition Wissenschaft
Industrial marketing management : the international journal for industrial and high-tech firms
60
The journal of business & industrial marketing
20
Journal of business research : JBR
15
SpringerLink / Bücher
14
Journal of business-to-business marketing
12
Journal of personal selling & sales management
9
Gabler Edition Wissenschaft
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of marketing
6
Journal of the Academy of Marketing Science
6
The journal of personal selling & sales management : JPSSM
6
Modernes Marketing für Studium und Praxis
5
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
5
Springer eBook Collection
5
essentials
5
Harvard business review : HBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Reihe: Marketing : MAR
4
Springer eBook Collection / Business and Economics
4
Technischer Vertrieb
4
Business horizons
3
Europäische Hochschulschriften / 5
3
Hamburger Schriften zur Marketingforschung
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Markt- und Unternehmensentwicklung
3
Maschinenbaumarketing
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Asia Pacific journal of marketing and logistics
2
Berichte aus der Betriebswirtschaft
2
Business Guides on the Go
2
DUV / Wirtschaftswissenschaft
2
European business review
2
European journal of marketing
2
European research on management and business economics
2
Fortschritt-Berichte VDI / 16
2
Harvard-Business-Manager : das Wissen der Besten
2
International business review : the official journal of the European International Business Academy
2
International journal of logistics : research and applications
2
Italian journal of marketing : ITJM
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Wettbewerbsstrategie und regionale Reichweite : Internationalisierung mittelständischer Maschinenbauunternehmen
Lehnen, Marc
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001658265
Saved in:
2
Investitionsgütermarketing bei Kritische-Masse-Systemen : das Beispiel Telekommunikationssysteme
Speth, Christian
-
2000
Persistent link: https://www.econbiz.de/10001487886
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->