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~isPartOf:"Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement"
~subject:"Brand image"
~type_genre:"Bibliografie enthalten"
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Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
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Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
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1999
Persistent link: https://www.econbiz.de/10001352263
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