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~isPartOf:"Gabler-Lehrbuch"
~isPartOf:"UTB / Wirtschaftswissenschaften"
~subject:"Corporate planning"
~type_genre:"Government document"
~type_genre:"Lehrbuch"
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Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Kuß, Alfred
;
Tomczak, Torsten
-
2004
-
4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10002150722
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