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~isPartOf:"Gabler-Lehrbuch"
~person:"Esch, Franz-Rudolf"
~person:"Weber, Jürgen"
~type_genre:"Fallstudiensammlung"
~type_genre:"Handbook"
~type_genre:"Handbuch"
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Esch, Franz-Rudolf
(
ed.
)
-
1999
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