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~isPartOf:"Gendering theory in marketing and consumer research"
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Gendering theory in marketing and consumer research
Qualitative research in organizations and management : an international journal
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Organizational research methods : ORM
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Qualitative market research : an international journal
49
Journal of business research : JBR
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Journal of management inquiry
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
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Rethinking the case study in international business and management research
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Industrial marketing management : the international journal for industrial and high-tech firms
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The real life guide to accounting research : a behind the scenes view of using qualitative research methods
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Young consumers : insight and ideas for responsible marketers
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The abject single : exploring the gendered experience of singleness in Britain
Lai, Ai-Ling
;
Lim, Ming
;
Higgins, Matthew
- In:
Gendering theory in marketing and consumer research
,
(pp. 7-30)
.
2017
Persistent link: https://www.econbiz.de/10011610787
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