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~isPartOf:"General Economics and Teaching"
~language:"und"
~person:"McIntyre, S."
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Forecasting Methods for Marketing:*
Review
of Empirical Research
Armstrong, J. S.
;
Brodie, R.
;
McIntyre, S.
-
EconWPA
-
2005
scale surveys. We offer a framework for discussing forecasts in the area of marketing, and then
review
the literature in …
Persistent link: https://www.econbiz.de/10005119356
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