Chatterjee, Devjani - In: Global Business Review 15 (2014) 3, pp. 565-582
The present study anchors on ‘innovators’ of Miller and Roth (1994) and ‘defenders’ and ‘prospectors’ of Miles et al. (1978) strategies. The defenders and prospectors are categorized here as ‘low-innovators’, since they are perceived to be...