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~isPartOf:"Global Journal of Business Research"
~isPartOf:"IMF Working Papers"
~isPartOf:"Journal of Business Ethics"
~language:"und"
~person:"Kim, Sae"
~subject:"ethics"
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ethics
consumer trust
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global capitalism
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Consumer Trust,
Social
Marketing
and Ethics of Welfare Exchange
Choi, Chong
;
Eldomiaty, Tarek
;
Kim, Sae
- In:
Journal of Business Ethics
74
(
2007
)
1
,
pp. 17-23
between consumers and organizations, which can also be termed
social
marketing
, need to increasingly take into account a …
Persistent link: https://www.econbiz.de/10005810607
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