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~isPartOf:"Global Management : mit 8 Tabellen"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"No longer published / No longer aquired"
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International marketing
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Internationales Marketing
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Marketingmanagement
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Berndt, Ralph
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Fantapié Altobelli, Claudia
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Janz, Linda
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Global Management : mit 8 Tabellen
The SAGE handbook of international marketing
18
Handbook of research in international marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Handbook of research on international advertising
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
International marketing in the fast changing world
11
Handbook on cross-cultural marketing
10
Entrepreneurship in international marketing
9
Glocal marketing : think globally and act locally
9
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
9
Internationalisierung von Vertrieb und Handel
9
New world marketing
9
Cross-cultural and critical perspectives on brands
8
Effects of globalization on the firm
8
International marketing ; Vol. 3
8
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
8
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
7
Marketing management : a cultural perspective
7
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
6
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
6
Marketing in the new global order : challenges and opportunities
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European business in the global network
5
Internal marketing : directions for management
5
International marketing ; Vol. VI
5
The global market : developing a strategy to manage across borders
5
Anxieties and management responses in international business
4
Going global: implementing international business operations
4
International advertising and communication : current insights and empirical findings
4
International marketing in rapidly changing environments
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Perspectives on international marketing - re-issued
4
Beyond Hofstede : culture frameworks for global marketing and management
3
Brand management in emerging markets : theories and practice
3
Challenges and solutions for international marketing management
3
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ECONIS (ZBW)
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1
Today's information highway and tomorrow's organisation : managing privacy, marketing and strategic issues successfully
Gattiker, Urs E.
;
Kelley, Helen
;
Janz, Linda
- In:
Global Management : mit 8 Tabellen
,
(pp. 417-453)
.
1996
Persistent link: https://www.econbiz.de/10001317961
Saved in:
2
Global versus non-global communications
Berndt, Ralph
- In:
Global Management : mit 8 Tabellen
,
(pp. 175-196)
.
1996
Persistent link: https://www.econbiz.de/10001317968
Saved in:
3
Internationale Preispolitik : Charakterisierung, Einflußfaktoren und Probleme von Preisentscheidungen für länderübergreifend angebotene Produkte
Sander, Matthias
- In:
Global Management : mit 8 Tabellen
,
(pp. 156-173)
.
1996
Persistent link: https://www.econbiz.de/10001317969
Saved in:
4
Globalisierung oder Regionalisierung in der Produktpolitik
Koppelmann, Udo
- In:
Global Management : mit 8 Tabellen
,
(pp. 143-156)
.
1996
Persistent link: https://www.econbiz.de/10001317970
Saved in:
5
Herausforderung Osteuropa : Markteintritts- und Marktbearbeitungsstrategien
Fantapié Altobelli, Claudia
- In:
Global Management : mit 8 Tabellen
,
(pp. 97-111)
.
1996
Persistent link: https://www.econbiz.de/10001317973
Saved in:
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