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~isPartOf:"Global business and organizational excellence : GBOE"
~person:"Ahmad, Amna"
~person:"Chen, Mu-Chen"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand loyalty"
~type:"article"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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The role of status consumption and brand equity : a comparative study of the marketing of Indian luxury brands by traditional and social-media
Husain, Rehan
;
Ahmad, Amna
;
Khan, Bilal Mustafa
- In:
Global business and organizational excellence : GBOE
41
(
2022
)
4
,
pp. 48-67
Persistent link: https://www.econbiz.de/10013175672
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