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~isPartOf:"Global business and organizational excellence : a review of research & best practices"
~isPartOf:"Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR"
~isPartOf:"Tourism analysis : an interdisciplinary tourism & hospitality journal"
~subject:"Markenführung"
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Global business and organizational excellence : a review of research & best practices
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
Tourism analysis : an interdisciplinary tourism & hospitality journal
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From public relations to brand activation : integrating today's communications tools to move business forward
Gendron, Mary
- In:
Global business and organizational excellence : a …
36
(
2017
)
3
,
pp. 6-13
Persistent link: https://www.econbiz.de/10011655649
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2
How to ensure one worldwide Heineken Brand Dashboard
Koornstra, Sjoerd
;
Nooij, Gert Jan de
- In:
Market research best practice : 30 visions for the …
,
(pp. 249-264)
.
2007
Persistent link: https://www.econbiz.de/10003551873
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