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~isPartOf:"Global business review"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of organizational computing and electronic commerce"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Social Software in Unternehmen"
~isPartOf:"SpringerLink / Bücher"
~person:"Franz, Julia"
~subject:"Beziehungsmarketing"
~subject:"Blogs"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Markenpolitik"
~subject:"Web 2.0 technologies"
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Franz, Julia
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Global business review
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of organizational computing and electronic commerce
Journal of strategic marketing
Social Software in Unternehmen
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Social Software in Unternehmen - Kommunikation, Vernetzung, Kontrolle
Franz, Julia
- In:
Social Software in Unternehmen
,
(pp. 33-40)
.
2007
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