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~isPartOf:"Global business review"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Social Software in Unternehmen"
~person:"McFarlane, Donovan A."
~subject:"Beziehungsmarketing"
~subject:"Blog"
~subject:"Blogs"
~subject:"Facebook"
~subject:"Information dissemination"
~subject:"Konsumentenverhalten"
~subject:"Web 2.0 technologies"
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Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
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