//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Global business review"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Egypt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity-Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Egypt
Celebrity endorsement
9
Celebrity-Werbung
9
Advertising effects
8
Werbewirkung
8
Brand image
4
Brand management
4
Consumer behaviour
4
Credibility
4
Glaubwürdigkeit
4
Konsumentenverhalten
4
Markenführung
4
Markenimage
4
Advertising
3
Werbung
3
Cause-Related Marketing
2
Cause-related marketing
2
Nonprofit organization
2
Nonprofit-Organisation
2
purchase intention
2
scale development
2
Artists
1
Athletes
1
Attitudes
1
Behavioral intentions
1
Brand Concept Maps
1
Brand credibility
1
Cause- related marketing (CrM) campaigns
1
Celebrity
1
Celebrity brand fit
1
Celebrity credibility
1
Celebrity credibility scale
1
Celebrity image
1
Celebrity motivation
1
Celebrity-cause fit
1
Charitable organization
1
Charity
1
Charity message framing
1
Communication effects
1
Donation intention
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Sadek, Heba
1
Tantawi, Passent
1
Published in...
All
Global business review
International review on public and non-profit marketing
EuroMed journal of management : EMJM
1
International journal of islamic marketing and branding
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of celebrity endorsement in cause related marketing campaigns on audiences' behavioral intentions : Egypt case
Tantawi, Passent
;
Sadek, Heba
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10012129604
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->