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~isPartOf:"Global business review"
~isPartOf:"Journal of global marketing"
~person:"Guptha, Ch. Abhinav"
~subject:"Consumer behaviour"
~subject:"Structural equation model"
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Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
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