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~isPartOf:"Global business review"
~isPartOf:"Journal of internet commerce"
~isPartOf:"The journal of product & brand management"
~person:"Cooper, Tony"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
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