//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Global business review"
~isPartOf:"The journal of product & brand management"
~person:"Augusto, Mário Gomes"
~person:"Dobele, Angela R."
~subject:"Markenartikel"
~subject:"Willingness to pay a premium price"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtuelle Community"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Willingness to pay a premium price
Beziehungsmarketing
2
Brand
2
Brand management
2
Internet marketing
2
Markenführung
2
Online-Marketing
2
Relationship marketing
2
Social Web
2
Social web
2
Brand governance
1
Brand image
1
Brand love
1
Brand sovereignty
1
Brand strategy
1
Brand trust
1
Consumer behaviour
1
Customer integration
1
Customer value
1
Digital marketing
1
Digital transformation
1
Digitalisierung
1
Digitization
1
Fashion
1
Fashion marketing
1
Grounded theory
1
Influencers
1
Intention to co-create value
1
Konsumentenverhalten
1
Kundenintegration
1
Kundenwert
1
Markenimage
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Mode
1
Online brand engagement
1
Online consumer-brand identification
1
Social media
1
Stakeholder
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Augusto, Mário Gomes
Dobele, Angela R.
Wallace, Elaine
3
Guzman, Francisco
2
Kennedy, Eric
2
Amelia, Maria Veronica
1
Anand, Vijeta
1
Arcand, Manon
1
Barbarossa, Camilla
1
Baudry, Damien
1
Beig, Faseeh Amin
1
Bendoni, Wendy K.
1
Bhattacharya, Subhajit
1
Billore, Aditya
1
Breazeale, Mike
1
Buil, Isabel
1
Chaput, Luciana
1
Chen, Tom
1
Cooper, Tony
1
Dass, Sumanjit
1
De Chernatony, Leslie
1
Dessart, Laurence
1
Dwivedi, Yogesh Kumar
1
Esmark Jones, Carol L.
1
Graves, Christopher
1
Halaszovich, Tilo F.
1
Hatzithomas, Leonidas
1
Herter, Márcia Maurer
1
Hollebeek, Linda D.
1
Huang, Travis K.
1
Hughes, Mine Üçok
1
Hung, Yu-Chen
1
Kaufmann, Hans Rüdiger
1
Khan, Jashim
1
Khan, Mohammad Furqan
1
Kim, Hye-yŏng
1
Kumar, Jitender
1
Lin, Kuan-Yu
1
Lo, Pei-San
1
Loureiro, Sandra Maria Correia
1
more ...
less ...
Published in...
All
Global business review
The journal of product & brand management
Journal of business research : JBR
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
2
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->