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~isPartOf:"Global business review"
~subject:"Gastronomie"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Brand image
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Global business review
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Brand prestige and the mediating role of word of mouth in the fast food industry
Jalal Rajeh Hanaysha
;
Pech, Richard Jan
- In:
Global business review
19
(
2018
)
6
,
pp. 1494-1514
Persistent link: https://www.econbiz.de/10011982837
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