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~isPartOf:"Global business review"
~subject:"India"
~subject:"Innovation"
~subject:"Markenartikel"
~subject:"Retail trade"
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Impact of advertising intensity on market risk of a firm : a study on the Indian consumer goods sector
Tripathi, Shalini Nath
;
Misra, Dheeraj
;
Siddiqui, Masood
- In:
Global business review
21
(
2020
)
6
,
pp. 1376-1386
Persistent link: https://www.econbiz.de/10012388969
Saved in:
2
Challenges of implementing economic value added : a case study of Godrej Consumer Products Limited
Mittal, Ravi Kant
;
Sinha, Neena
;
Singh, Archana
- In:
Global business review
9
(
2008
)
2
,
pp. 287-298
Persistent link: https://www.econbiz.de/10003859727
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