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~isPartOf:"Global economic studies series"
~isPartOf:"Schriftenreihe Marketing Management"
~person:"Rajagopal"
~person:"Wiedmann, Klaus-Peter"
~type:"book"
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Global economic studies series
Schriftenreihe Marketing Management
Schriftenreihe Marketing, Management
18
Arbeitspapier / Institut für Marketing, Universität Mannheim
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Consumer behavior : global shifts and local effects
Rajagopal
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2010
Persistent link: https://www.econbiz.de/10003872780
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Kundenrückgewinnung im Finanzdienstleistungsbereich : Ansatzpunkte und Gestaltungsperspektiven für ein Direktmarketing-Konzept
Wiedmann, Klaus-Peter
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2006
Persistent link: https://www.econbiz.de/10014005488
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Einflussfaktoren auf die Kaufentscheidung in der Automobilbranche unter der besonderen Berücksichtigung der Zielgruppe 50plus
Wiedmann, Klaus-Peter
;
Siebels, Astrid
;
Schuchardt, Janine
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2006
Persistent link: https://www.econbiz.de/10014006003
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