//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Global journal of business management : GJBM"
~subject:"Marketingmanagement"
~subject:"Theorie"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentransfer"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Theorie
Theory
Brand extension
1
Brand extensions
1
Brand image
1
Brand management
1
Consumer behaviour
1
Consumer evaluations
1
Konsumentenverhalten
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Markenimage
1
Markentransfer
1
Marketing management
1
New product development
1
Product development strategies
1
Produktentwicklung
1
Wrong communication strategy
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Malik, Ruchi
1
Published in...
All
Global journal of business management : GJBM
The journal of product & brand management
6
The journal of brand management : an international journal
5
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
Journal of business research : JBR
4
Gabler Edition Wissenschaft / Werbe- und Markenforschung
2
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
2
R&D / INSEAD / INSEAD
2
SpringerLink / Bücher
2
Beiträge zum Produkt-Marketing
1
Berichte aus der Betriebswirtschaft
1
Brand management ; Vol. 3
1
Discussion paper series / Department of Economics, Columbia University
1
Discussion papers / Institute of Social and Economic Research
1
European journal of marketing : EJM
1
Faculty & research / Insead : working paper series
1
Fashion branding and communication : core strategies of European luxury brands
1
Gabler Edition Wissenschaft
1
Gabler Research
1
Gabler Research / Forum Marketing
1
Gabler-Edition Wissenschaft / Marken- und Produktmanagement
1
Hamburger Schriften zur Marketingforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of wine business research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of global marketing
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Konsum und Verhalten
1
Management decision : MD
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marken- und Produktmanagement
1
Marketing : ZFP ; journal of research and management
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Marketing letters : a journal of research in marketing
1
Measuring and managing brands
1
Measuring business excellence : the journal of organizational performance management
1
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer evaluation of brand extensions
Malik, Ruchi
- In:
Global journal of business management : GJBM
12
(
2018
)
1
,
pp. 104-112
Persistent link: https://www.econbiz.de/10011961841
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->