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~isPartOf:"Global marketing strategies for the promotion of luxury goods"
~isPartOf:"Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019"
~isPartOf:"Working paper series / Ipag Business School : working paper"
~subject:"Cosmetics"
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Global marketing strategies for the promotion of luxury goods
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
Working paper series / Ipag Business School : working paper
Consumer goods Europe
10
Journal of Islamic marketing
9
Journal of retailing and consumer services
8
Journal of consumer behaviour : an international research review
6
Märkte
5
Journal of Asian finance, economics and business : JAFEB
4
Märkte: Informationen für die Werbeplanung
4
Young consumers : insight and ideas for responsible marketers
4
International journal of advertising : the quarterly review of marketing communications
3
Marketing i menedžment innovacij : m&mi
3
The journal of brand management : an international journal
3
The journal of consumer marketing
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Business history
2
Cases on branding strategies and product development : successes and pitfalls
2
Cogent business & management
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
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Feminist economics
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Gender, China and the World Trade Organization : essays from feminist economics
2
International journal of hospitality management
2
International journal of services technology and management
2
Journal of Islamic accounting and business research
2
Journal of Islamic marketing : JIMA
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Journal of advertising research
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Journal of fashion marketing and management
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Journal of global marketing
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Journal of international consumer marketing
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Marketing letters : a journal of research in marketing
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NBER Working Paper
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
2
The international review of retail, distribution and consumer research
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Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
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1
Effect of celebrity endorsement, EWOM and brand image on purchase decision of Nature Republic products in Indonesia
Lubis, N. C.
;
Ariyanti, M.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 22-26)
.
2020
Persistent link: https://www.econbiz.de/10012259294
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2
Planned behavior of millennial women
Rachma, H.
;
Sobari, N.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 65-76)
.
2020
Persistent link: https://www.econbiz.de/10012259310
Saved in:
3
Analysis of makeup product reviews using the LDA-based topic modeling method (case study: cushion Pixy Make It Glow)
Lukman, N. A.
;
Trianasari, N.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 99-104)
.
2020
Persistent link: https://www.econbiz.de/10012259368
Saved in:
4
Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433538
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5
Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433540
Saved in:
6
A study of the impact of social networking communities on the consumption of beauty luxury products
Macdonald, Lynsey E.
;
Medina, Irene García
;
Romo, …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 193-218)
.
2016
Persistent link: https://www.econbiz.de/10011484690
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