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~isPartOf:"Globalization and partnerships : features of business alliances and international cooperation"
~subject:"Brand image"
~subject:"International marketing"
~type_genre:"Book section"
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Brand image
International marketing
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Globalisierung
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Globalization
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Estimation
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Internationales Marketing
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Caid, Melisa
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Globalization and partnerships : features of business alliances and international cooperation
Brand management ; Vol. 3
8
Cross-cultural and critical perspectives on brands
8
Brand management ; Vol. 2
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Consumer brand relationships : meaning, measuring, managing
5
Marketing in the new global order : challenges and opportunities
5
Psychology of branding
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Brand management ; Vol. 1
4
Brand management ; Vol. 4
4
Country of origin effect : looking back and moving forward
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Brand research : [an outcome of the second International Conference on Brand Management]
3
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
3
Handbook on brand and experience management
3
International marketing ; Vol. 2
3
Marketing-mix strategies - product strategy and promotion strategy
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
Strong brands, strong relationships
3
The evolution of brands : from signals of quality to storehouses of trust
3
Analyzing the cultural diversity of consumers in the global marketplace
2
Aufbruch : Ingredient Branding schafft Werte
2
Brand management in emerging markets : theories and practice
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Brands : interdisciplinary perspectives
2
Challenges and trends in modern banking
2
Corporate brand and corporate reputation
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Fashion branding and communication : core strategies of European luxury brands
2
Handbook of brand relationships
2
Handbook of research on applied AI for international business and marketing applications
2
Handbook on cross-cultural marketing
2
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
2
International marketing ; Vol. V
2
International marketing and the country of origin effect : the global impact of 'Made in Italy'
2
Kellogg on marketing
2
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
2
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
2
Luxury marketing : a challenge for theory and practice
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The effect of globalisation on the image of partner brands
Marde, Sinove
;
Caid, Melisa
;
Cally, Romain
- In:
Globalization and partnerships : features of business …
,
(pp. 179 - 192)
.
2007
Persistent link: https://www.econbiz.de/10014546651
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2
A structural model of consumer sensitivity to globalisation
Manin, Stéphane
- In:
Globalization and partnerships : features of business …
,
(pp. 167 - 178)
.
2007
Persistent link: https://www.econbiz.de/10014546650
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