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~isPartOf:"Glocal marketing : think globally and act locally"
~subject:"Game theory"
~subject:"Koopetition"
~type_genre:"Case study"
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Glocal marketing : think globally and act locally
Coopetition strategy : theory, experiments and cases
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International
cooperative
alliance : an illustration
Sharma, Dharma Deo
- In:
Glocal marketing : think globally and act locally
,
(pp. 235-255)
.
2009
Persistent link: https://www.econbiz.de/10003884879
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