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~isPartOf:"Green advertising and the reluctant consumer"
~isPartOf:"Journal of marketing management : MM"
~person:"Cherrier, Hélène"
~person:"Kuo, Chien-chih"
~person:"Lee, Eun Mi"
~subject:"United States"
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Green advertising and the reluctant consumer
Journal of marketing management : MM
Journal of advertising : official publication of the American Academy of Advertising
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Communicating green marketing appeals effectively : the role of consumers' motivational orientation to promotion versus prevention
Ku, Hsuan-hsuan
;
Kuo, Chien-chih
;
Wu, Ching-luen
;
Wu, …
- In:
Green advertising and the reluctant consumer
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(pp. 34-43)
.
2014
Persistent link: https://www.econbiz.de/10010399386
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