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~isPartOf:"Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung"
~person:"Bruhn, Manfred"
~person:"Park, Jungkun"
~subject:"Customer satisfaction"
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
Journal of retailing and consumer services
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Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
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Marketing : ZFP ; journal of research and management
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Zufriedenheits- und Kundenbindungsmanagement
Bruhn, Manfred
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
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(pp. 409-439)
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2011
Persistent link: https://www.econbiz.de/10008857594
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