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~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Annamalai, Balamurugan"
~person:"Firat, A. Fuat"
~subject:"Beziehungsmarketing"
~subject:"Germany"
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Beziehungsmarketing
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Brand management
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Annamalai, Balamurugan
Firat, A. Fuat
Heidemann, Julia
2
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HMD : Praxis der Wirtschaftsinformatik
International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
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Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
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2
The time-varying effectiveness of customer engagement in social media
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10012155309
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