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~isPartOf:"HWWA-Report : Forschungsarbeiten von Mitarbeitern des Hamburgischen Welt-Wirtschafts-Archivs (HWWA)"
~subject:"Product Placement"
~subject:"Rundfunkpolitik"
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Product Placement
Rundfunkpolitik
Broadcasting policy
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Film industry
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Film policy
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Filmpolitik
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Filmwirtschaft
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Doyle, Gillian
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Hibberd, Matthew
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HWWA-Report : Forschungsarbeiten von Mitarbeitern des Hamburgischen Welt-Wirtschafts-Archivs (HWWA)
The journal of media economics
5
International journal of advertising : the quarterly review of marketing communications
4
Engaging consumers through branded entertainment and convergent media
3
Tourism management : research, policies, practice
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
2
HWWA-Report
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Prometheus : critical studies in innovation
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SpringerLink / Bücher
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A BFI book
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A Bantam book
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CORE discussion paper : DP
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Discussion paper / Center for the Study of Law and Economics
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Discussion papers / UCL, Département des Sciences Economiques
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Diskussionsbeiträge zur Wirtschaftspolitik
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European journal of marketing : EJM
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Europäische Hochschulschriften / 5
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Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
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International business and economics research journal
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International journal of advertising : the review of marketing communications
1
International journal of sport finance
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International journal on media management : JMM
1
International screen industries
1
International tax & business lawyer
1
Iranian economic review : journal of University of Tehran
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of cultural economics
1
Journal of current issues and research in advertising : JCIRA
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Journal of international economic law
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Journal of marketing communications
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Journal of policy analysis and management : the journal of the Association for Public Policy Analysis and Management
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ECONIS (ZBW)
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Competition, cultural variety and global governance : the case of the UK audiovisual system
Doyle, Gillian
(
contributor
);
Hibberd, Matthew
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10002004137
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