//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Theory
Advertising industry
22
Werbewirtschaft
22
Creativity
7
Kreativität
7
Advertising
6
Werbung
6
Theorie
5
Advertising effects
4
Advertising planning
4
Werbeplanung
4
Werbewirkung
4
USA
3
United States
3
China
2
Erfolgsfaktor
2
Success factor
2
Welt
2
Werbeagentur
2
World
2
1977-2007
1
2002-2011
1
Absorptive capacity
1
Agency theory
1
Aggregation
1
Auction
1
Auction theory
1
Auktion
1
Auktionstheorie
1
Australia
1
Australien
1
Award
1
Betrieblicher Konflikt
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Competition
1
Corporate Social Responsibility
1
Corporate annual report
1
Corporate social responsibility
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Collection of articles of several authors
1
Hochschulschrift
1
Sammelwerk
1
Thesis
1
Language
All
English
3
German
2
Author
All
Horsky, Dan
1
Horsky, Sharon
1
Rohbock, Ute
1
Sasser, Sheila L.
1
Schachtner, Dirk
1
Schmalen, Helmut
1
Srinivasan, V.
1
Weir, Helen A.
1
Zeithammer, Robert
1
more ...
less ...
Published in...
All
Hamburger Schriften zur Marketingforschung
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing research : JMR
Applied economics
3
CORE discussion paper : DP
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Série des documents de travail / Centre de Recherche en Économie et Statistique
3
Journal of business research : JBR
2
Research and the development of pedagogical materials
2
Research and the development of pedagogical materials : working papers
2
Volkswirtschaftliche Diskussionsbeiträge
2
Working paper / National Bureau of Economic Research, Inc.
2
Working paper series
2
Absatzwirtschaft / Schriften zum Marketing
1
Advertising, promotion, and new media
1
CESifo Working Paper Series
1
CESifo working papers
1
Discussion paper / Centre for Economic Policy Research
1
Economics of innovation and new technology
1
Effektivität und Effizienz durch Netzwerke : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 18. und 19. März 2004 in Lüneburg
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft
1
Grundlagen der Medienökonomie: Kommunikations- und Medienwissenschaft, Wirtschaftswissenschaft
1
Grundwissen der Ökonomik / Betriebswirtschaftslehre
1
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
1
International Series in Quantitative Marketing
1
International journal of electronic commerce : IJEC
1
International journal of industrial organization
1
International journal of the economics of business
1
International series in quantitative marketing
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
Journal of business economics : JBE
1
Journal of economics & management strategy : JEMS
1
Kohlhammer-Edition Marketing
1
La politica : metodi, storie, teorie
1
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
1
NBER Working Paper
1
NBER working paper series
1
Notes et études documentaires
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
2
Special issue on creativity research in advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
Saved in:
3
Marketingmanagement kleiner und mittlerer Werbeagenturen : eine vergleichende qualitative Analyse zur Identifikation Erfolg versprechender Gestaltungsoptionen aus Kunden- und Agent...
Rohbock, Ute
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003328623
Saved in:
4
Die Auswahl von Werbeagenturen aus Informationsökonomischer Sicht
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 220-238
Persistent link: https://www.econbiz.de/10001709443
Saved in:
5
A direct aggregation approach to inferring microparameters of the Koyck advertising-sales relationship from macro data
Srinivasan, V.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 145-156
Persistent link: https://www.econbiz.de/10001051618
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->