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~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Theory"
~type:"book"
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Hamburger Schriften zur Marketingforschung
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of advertising : official publication of the American Academy of Advertising
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Special issue on creativity research in advertising
Sasser, Sheila L.
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contributor
)
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2008
Persistent link: https://www.econbiz.de/10003808064
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Marketingmanagement kleiner und mittlerer Werbeagenturen : eine vergleichende qualitative Analyse zur Identifikation Erfolg versprechender Gestaltungsoptionen aus Kunden- und Agent...
Rohbock, Ute
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2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003328623
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