//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Research and the development of pedagogical materials : working papers"
~type:"book"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing services"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising industry
6
Werbewirtschaft
6
Theorie
4
Theory
4
Decision
2
Entscheidung
2
Führungskräfte
2
Managers
2
Werbeagentur
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Consumer behaviour
1
Creativity
1
Deutschland
1
Dienstleistungsmanagement
1
Dienstleistungsmarketing
1
Erfolgsfaktor
1
Germany
1
KMU
1
Klein- und Mittelbetrieb
1
Konsumentenverhalten
1
Kreativität
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
SME
1
Service management
1
Services marketing
1
Strategic management
1
Strategisches Management
1
Success factor
1
Werbewirkung
1
Werbung
1
more ...
less ...
Type of publication
All
Book / Working Paper
Article
13
Type of publication (narrower categories)
All
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Article in journal
1
Aufsatz in Zeitschrift
1
Collection of articles of several authors
1
Hochschulschrift
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
4
German
2
Author
All
Vanhonacker, Wilfried R.
2
Clauss, Stefan
1
Jain, Arun K.
1
Malhotra, Naresh K.
1
Pinson, Christian
1
Rohbock, Ute
1
Sasser, Sheila L.
1
more ...
less ...
Published in...
All
Hamburger Schriften zur Marketingforschung
Journal of advertising : official publication of the American Academy of Advertising
Research and the development of pedagogical materials : working papers
SpringerLink / Bücher
10
Working paper / National Bureau of Economic Research, Inc.
7
NBER working paper series
6
NBER Working Paper
4
The history of advertising
4
Working paper series
4
CESifo working papers
3
CORE discussion paper : DP
3
Europäische Hochschulschriften / 5
3
Série des documents de travail / Centre de Recherche en Économie et Statistique
3
Working paper / European Institute for Advanced Studies in Management
3
Working papers / Harvard Business School, Division of Research
3
CESifo Working Paper Series
2
Gabler Edition Wissenschaft
2
Research and the development of pedagogical materials
2
Routledge advances in organizational learning and knowledge management
2
Routledge library editions / Marketing
2
Routledge studies in human geography
2
Routledge studies in the history of marketing
2
Schriften zu Marketing und Management
2
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
2
Springer eBook Collection
2
Volkswirtschaftliche Diskussionsbeiträge
2
A.E. Res.
1
Absatzwirtschaft / Schriften zum Marketing
1
American business, politics, and society
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapiere der Nordakademie
1
Ashgate economic geography series
1
Basler Schriften zum Marketing
1
Beiträge zur Wirtschaftsgeographie und Regionalentwicklung
1
Beiträge zur betriebswirtschaftlichen Forschung
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Campus Forschung
1
Cmnd
1
Collana TP
1
Collection des grands publicitaires
1
Communication en plus
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue on creativity research in advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
Saved in:
2
Strategische Planung als Herausforderung für das Management von Werbeagenturen
Clauss, Stefan
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480592
Saved in:
3
Marketingmanagement kleiner und mittlerer Werbeagenturen : eine vergleichende qualitative Analyse zur Identifikation Erfolg versprechender Gestaltungsoptionen aus Kunden- und Agent...
Rohbock, Ute
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003328623
Saved in:
4
Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000816881
Saved in:
5
Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000791125
Saved in:
6
Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.
;
Pinson, Christian
;
Jain, Arun K.
-
1988
Persistent link: https://www.econbiz.de/10000762996
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->