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~isPartOf:"Hamburger Schriften zur Marketingforschung"
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Deutschland
4
Germany
4
Mode
4
Bekleidungsindustrie
3
Fashion
3
Clothing industry
2
Erfolgsfaktor
2
Marketingkonzept
2
Modebranche
2
Produktentwicklung
2
Textile distribution
2
Textilhandel
2
Bekleidungseinzelhandel
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Bekleidungswirtschaft
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Beziehungsmarketing
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Brand equity
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Brasilien
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Brazil
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China
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Comparison
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Consumer behaviour
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Consumer goods marketing
1
Cross-cultural marketing
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Customer acquisition
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Distribution channel
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Electronic Commerce
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Empirical method
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Empirische Methode
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Ethics
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Ethik
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Innovation
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Interkulturelles Marketing
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Konsumentenverhalten
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Konsumgütermarketing
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Kundenbindung
1
Kundengewinnung
1
Kundenmanagement
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Markenpolitik
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Markenwert
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Market research
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Book / Working Paper
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German
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Loock, Herbert
2
Adel, Aliaa
1
Andrée, Philipp
1
Hempel, Annette
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Hamburger Schriften zur Marketingforschung
Journal of fashion marketing and management
240
Journal of retailing and consumer services
90
Journal of business research : JBR
71
Journal of global fashion marketing : JGfM
58
International journal of retail & distribution management
45
International journal of consumer studies
36
International journal of production economics
34
The international review of retail, distribution and consumer research
30
SpringerLink / Bücher
25
Cogent business & management
23
Asia Pacific journal of marketing and logistics
18
Business history
17
Young consumers : insight and ideas for responsible marketers
17
International journal of business and globalisation : IJBG
15
International journal of retail and distribution management
15
International journal of production research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Springer eBook Collection
14
Transportation research / E : an international journal
14
International Journal of Production Economics
13
Psychology & marketing
13
The journal of brand management : an international journal
13
The journal of product & brand management
13
Springer Series in Fashion Business
12
Cogent Business & Management
11
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Qualitative market research : an international journal
11
Technological forecasting & social change : an international journal
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Journal of Islamic marketing
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Springer eBook Collection / Business and Management
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Journal of international consumer marketing
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Analytical modeling research in fashion business
8
Business strategy and the environment
8
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
1
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Konsumethik und Premiumsegment : Konzept zur Kundenbindung und Neukundengewinnung im Premiumsegment des deutschen Modemarktes unter besonderer Berücksichtigung einer Konsumethik
Hempel, Annette
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003939848
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2
Kulturspezifische Markenwerte : Modell zur ländervergleichenden Analyse kultureller Einflussfaktoren auf den Markenwert am Beispiel der globalen Modeindustrie in Deutschland, Brasi...
Adel, Aliaa
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010442064
Saved in:
3
Marktsegmente im Onlinehandel der Bekleidungsbranche : Entwicklung eines Marketingkonzepts für den Onlinehandel stationärer Mehrmarkenhändler der Bekleidungsbranche in Deutschland...
Andrée, Philipp
-
2013
Persistent link: https://www.econbiz.de/10013420427
Saved in:
4
Kollektionsentwicklung in der Bekleidungsbranche unter besonderer Berücksichtigung empirischer Erfolgsfaktoren
Loock, Herbert
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003597345
Saved in:
5
Kollektionsentwicklung in der Bekleidungsbranche unter besonderer Berücksichtigung empirischer Erfolgsfaktoren
Loock, Herbert
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004899147
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