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~isPartOf:"Handbook of brand relationships"
~person:"Bettman, James R."
~person:"Böcker, Andreas"
~person:"Sheth, Jagdish N."
~person:"Vermeulen, Frederic"
~person:"Wertenbroch, Klaus"
~source:"econis"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Materialismus"
~subject:"Public goods"
~subject:"Theory"
~type:"article"
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Bettman, James R.
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Handbook of brand relationships
Journal of marketing research : JMR
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Agrarwirtschaft in der Informationsgesellschaft : 39. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 2. Oktober 1998 in Bonn
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Handbook of brand relationships
,
(pp. 107-123)
.
2009
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