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~isPartOf:"Handbook of brand relationships"
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Beziehungsmarketing
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Brand image
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
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Markenimage
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Relationship marketing
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Priester, Joseph R.
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MacInnis, Deborah J.
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Park, C. Whan
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Handbook of brand relationships
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Foundations and trends in marketing : FTMKT
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Journal of Consumer Research
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Consumer-brand relationships : theory and practice
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Continuing to broaden the marketing concept : making the world a better place
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Foundations and Trends(R) in Marketing
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Handbook on brand and experience management
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The Sage handbook of advertising
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ECONIS (ZBW)
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Putting context effects in context : the construction and retrieval as moderated by attitude strength (CARMAS) model of evaluative judgment
Nayakankuppam, Dhananjay
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 305-326)
.
2009
Persistent link: https://www.econbiz.de/10003915627
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2
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
3
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
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