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Handbook of consumer psychology
Journal of advertising : official publication of the American Academy of Advertising
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Psychology & marketing
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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European Journal of Marketing
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International Marketing Review
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International journal of hospitality management
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising
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Journal of marketing communications
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
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The Routledge companion to identity and consumption
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Implicit consumer cognition
Vargas, Patrick T.
- In:
Handbook of consumer psychology
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(pp. 477-504)
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2008
Persistent link: https://www.econbiz.de/10003716244
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